for reasons unknown

"Did you know that Walt Whitman used to give himself fake write-ups, print them under alias names, and quote papers that didn't exist to try and sell his book? When he got busted on it once, his explanation was simple and true. 'I meant every bit of praise about my book,' he said, 'but if I used my real name everyone would say that I felt that way only because it was my book.'"
-Dito Montiel, A Guide to Recognizing Your Saints